Introduction
Today's property buyer increasingly begins their search online.
For agents, having properties available is only part of the challenge. The bigger question is:
How do you get your properties seen by the right people?
1. Build a Strong Digital Presence
Your business should be easy to find and your listings should look professional.
2. Use Quality Property Photography
Good photographs can dramatically improve the first impression of a property.
3. Write Better Listings
Include accurate information about:
- Location
- Price
- Property type
- Size
- Bedrooms
- Amenities
- Availability
- Nearby facilities
4. Respond Quickly
A potential buyer or tenant may contact several agents simultaneously.
Fast responses can help you capture the enquiry.
5. Target the Diaspora
Ghanaians abroad represent an important potential customer group for Ghanaian property.
Agents can use digital marketing and platforms such as Olive Blocks to reach customers beyond Ghana.
6. Keep Your Inventory Updated
Remove properties that have been sold, rented or become unavailable.
An accurate portfolio builds trust.
Olive Blocks for Agents
Olive Blocks aims to provide agents and developers with more than a place to upload properties.
The longer-term opportunity is to provide tools for listing, lead generation, property management, marketing and customer engagement.