Introduction
The way people travel is changing.
Travellers increasingly want more than a hotel room. They may want an apartment close to family, a villa for a group, a serviced apartment for a business trip or a comfortable home for an extended stay.
This creates opportunities for Ghana's short-stay market.
What Makes a Good Short-Stay Property?
Location is important, but it isn't everything.
Guests often look for:
- Clean and comfortable accommodation
- Reliable internet
- Security
- Air conditioning
- Kitchen facilities
- Parking
- Convenient access
- Clear pricing
- Responsive hosts
Location Matters
Properties close to airports, business districts, tourist attractions, beaches, restaurants, shopping centres and major transport routes can appeal to different categories of guests.
The Diaspora Opportunity
Ghanaians living abroad can be an important customer group for short-stay accommodation.
They may need accommodation when visiting Ghana for:
- Holidays
- Family visits
- Weddings
- Funerals
- Business
- Relocation
- Property searches
The Opportunity for Property Owners
A property doesn't necessarily have to operate as a traditional long-term rental.
Depending on location, property type, regulations and operating economics, owners may consider short-stay accommodation.
However, owners should carefully assess occupancy, pricing, cleaning, maintenance, utilities, guest management and applicable requirements before making the decision.